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The Top 10 Trends in UX/UI Design for 2020

Posted by KingEclient on 3 October, 2019

User Experience Design includes many elements: accessibility, usability, IA… As we said in one of our latest blog posts, UX Design is the set of factors and features that refer to a level of total satisfaction of users when they use a product or system.

As time goes by, the behavior and psychology of consumers are always changing. This is why it is essential to understand what consumers want and need to improve their experiences. We must know what is going on in this changeable industry that is UX Design.

For you to be updated, here are 11 Trends that will transform what we already know of the UX Design world in the upcoming year:


1. Multi-device experiences

The way we access information has changed drastically. We should not focus only on mobile anymore. User experience must approach not only ‘mobile-friendly’ or ‘mobile-first’ technology but also experiences in all kinds of devices.

Developing device-agnostic user experiences will be outstanding in the future and giving a fluid user experience on an ever-increasing variety of new devices will be a necessity.

2. Navigation 2.0

Devices with taller aspect ratios are designed to enhance the user experience, as they improve multitasking and VR experiences and hold more content on the screen.

The dilemma with such displays is that clickable elements are further away from the natural movement of the thumb. It is vital to help the user access a few core features of the app and to be a place to access “bottom sheets”.


3. Storytelling in UX Design

People end up hardly recognizing the business that they are interacting with daily, so designers have to fight to get users’ attention. This will also happen in the upcoming year.

One great method to differentiate your design is to make it tell compelling stories through storytelling. We want people to love our products and enjoy their experience, and storytelling employs elements of close human connections and in-depth understanding of user stimulus and motivation.


4. Purposeful Animations

Motion Design is a new discipline that involves aspects of design and intersects with psychology and biology. Complexity is the latest characteristic in animation design. If you want to make every second count, you must create strong engagement with your customer.

Motion Design reaches beyond gap filling and presentation; it is part of embedded branding. It tells a story and engages users, helps to contextualize actions and processes through visual feedback, and contributes to a better experience and the successful completion of actions and tasks.


5. Smart & Personalized Experience – Beacons

Beacons allow welcoming customers with an offer notification, following with guidance on the purchasing experience and enabling to nudge consumers to buy related products, upsell and cross-sell others.

They help to avoid long cues creating more satisfactory experiences and allowing actions such as automatically attaching coupons to win loyal customers.

Beacons have many advantages, as they have a cost-effective implementation, can be personalized location-based, are not restricted to communications with the Brand App and collect Consumer Behaviour Data.

6. Measuring Emotional Behaviour

Since its inception, Artificial Intelligence’s primary goal is to empower humanity. This is done through machine learning, but we still face the challenge of giving emotional coherence to Artificial Intelligence.

In the upcoming future, we expect to interact with devices that can detect senses, emotions and feelings – making this a truly personalized and immersive interaction. Devices will shape their responses based on the emotional feedback gathered from the user, reacting one way or another depending on the emotional state.


7. Haptic Feedback

Haptic technology enhances interactions and conveys useful information to users through the sense of touch. It can be combined with both visual and audio alerts to gain a more significant effect.

When paired with other elements, haptics should be synchronized to create compelling and delightful expressions. They provide tactile feedback using tap and click, long press, 3D touch and vibrations.


8. Buttonless Interactions

Buttons are still one of the essential elements of UI design. However, we are going towards 2.0 navigation systems that allow more creative experiments on mobile user experience from the perspective of visual interactions without buttons. These systems save space on the screen for more information, allow smoother transitions and better reading experience and are the initial steps towards the gestures-based virtual interfaces.


9. Illustrations and Animated Graphics

There is no denying that micro-interactions are aesthetically pleasing, but these tiny fluid-like animations evoke emotions and connect users in a seamless; picture-perfect way. We see more and more brands using micro-animation and interaction to boost user experience.


10. Authenticity over Loyalty

Most users nowadays don not stick with brands and are not loyal to them because they can find hundreds of the same offers online. To attract and retain business, brands need to branch out of the ordinary and offer experiences that go beyond the simple business thematic.

The principal value of any brand will be its social capital stance:

  • The number of fans recommending this service and hyping it online.
  • Correspond with the values of selected niches.
  • Customer-oriented relationships.



Designers must understand the requirements of their customers, paying attention to what is happening outside the screen. At KingEclient, we are always aware of what is happening in the immediate world to design amazing digital products to solve the problems of today and satisfy the customers of tomorrow.

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