Although quality is important, quality by itself is not sufficient in today’s digital world because there are thousands of pages of information on the same subject. There are a number of usability principles that must be considered in the design of any website as well as quality. If your site is not easily navigable and user-friendly, a user may be frightened and never return. If you want to increase your website’s conversion rate and decrease the bounce, it is important to follow these recommendations:
A Great Design
Like we have said in other posts, the first impression of a website is fundamental. It is very important that the design is attractive to all the senses. One easy principle of design is to choose color schemes that highlight your brand image and commitment to minimalism.
A Clear and Simple Menu
If your website has too many menus and submenus, everyone will be confused. It is important to concentrate all of the information into a quality menu that is simple and easy to navigate. This can be done by looking at your content from the view point of the user to find the best way to categorize all of the information.
Do not discriminate by search engine because they are all used to some extent. Make sure that your website is compatible with all of them by performing a cross browsing test. Also, do not forget about smart phones and tablets as people accessing digital content from these platforms is higher than ever and will continue to grow. If your website does not have a responsive design, it is imposible to acheive good usability. Responsive web design
Minimal Waiting Time
Nothing is more frustrating than a web page not loading in a reasonable amount of time. If your website takes longer than 5 seconds to load, it will be considered very slow. Fortunately, there are tricks to avoid this problem, such as reducing the size of images and removing flash content. Checking the loading time of your webpage is essential to please users and enhance usability
Even the most usable and intuitive web page needs to provide help to those who need it. It is necessary that there is a help section that can be accessed easily. This can be accounted for by introducing a page with frequently asked questions and answers.
Fewer Clicks, Fewer Rebounds
It is important to try to design a website so that the user can Access all of the information they need in the fewest number of clicks possible. The bounce rate increases exponentially with each extra click that is not removed. Now you know the Golden Rules of Usability. If you are interested to read more about this subject, check out the Usability category of our blog. Do you think there are any other Golden Rules of Usability? Leave a comment and let us know!