“An investment in knowledge pays the best interest.” Benjamin Franklin
On the occasion of the Madrid Book Fair, the team at King eclient has put together a selection of the most widely-read Digital Marketing books produced in recent years. This is a collection of books and authors to inspire even the most innovative marketers.
The art of analysing results and the science of focusing on the customer
Author: Avinash Kaushik
The internet, online marketing and advertising have undergone unprecedented change over recent years, but the methods used to collect and analyse data scarcely changed until the recent advent of web analytics. Avinash Kaushnik, one of the most widely respected experts in the field, has introduced a whole new range of techniques to analyse web results and has helped companies and professionals to start making decisions based on the intelligent analysis of data.
El gran libro del community manager (The Big Book of Community Management)
Techniques and tools to get the most out of social media.
Author: Manuel Moreno
This book, whose lessons every good community manager should read and put into practice, is a great tool for identifying the techniques and good practice needed to create a Social Media Plan. It includes tips on creating outstanding social media content, writing company blogs, managing communities and enabling excellent social media optimization (SMO).
SEO luego existo (I SEO, therefore I exist)
The day SEO put an end to my free time
Author: Miguel Gómez
In the first part of this ebook the author recounts his own personal experiences, listing tricks, methods, techniques and tools which helped him to make daily progress on his marketing campaigns. The second part of the book offers a summary of the most essential SEO techniques while the final part gives details of the most useful tools for the web. In summary: clearly written tricks, tools and SEO tips to help beginner and expert alike.
The future of Social Media and Advertising
Author: Ryan Holiday
This book introduces and advocates a change of attitude. In today’s dynamic world of startups the way we do business needs a fresh approach. According to the writer, a new type of marketing has emerged, at once both more demanding and more prone to constant change.
Marketing Digital. Marketing móvil, SEO y analítica web (Digital Marketing, Mobile Marketing, SEO and Web Analytics)
Author: José María Estrade Nieto
The writer describes all the ways the internet can help to create the different elements of a comprehensive digital strategy for digital marketing campaigns.
This book provides effective tools for covering mobile marketing, web analytics and Search Engine Positioning.
Author: Dan Zarrella
This book analyses the use of results for quantitative marketing, better known as web analytics. The book uses statistics, mathematics, social psychology and other disciplines to analyse the profitability of SEO strategies used by digital marketing professionals. With this versatile approach, he takes into account the tastes and preference of users on social media and creates targeted strategies to optimize brands using traffic to social media, websites and blogs.
Author: Hugh MacLeod
In Jason’s own words: “While this is not exactly a book about marketing or social media communication, it seemed relevant as it offers a fresh take on thinking differently and standing out from the crowd”. MacLeod sets out 39 tips on creativity in social media, content, work and life.
How to Use Visuals, Videos, and Social Media to Market Your Brand
Author: Ekaterina Walter
The author teamed up with Jessica Gioglio to write this book. The book sets out a powerful route map and inspires new levels of creativity within organizations of all types and sizes.
The authors show us how to harness the power of visual storytelling with a host of examples. You will learn how to grow your business and strengthen your brand by taking full advantage of your photos, videos, infographics, presentations and other interactive media.
Are there any other books on Digital Marketing you would like to recommend? Please send us your comments.
Written by Helen Chávez