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Repsol

CONCEPTUALIZATION AND CONTENT MANAGEMENT
New design, definition, and implementation of content strategy and maintenance of corporate digital channels. With the completely new approach, we achieved a complete repositioning of the site with a 24% increase in average visit time and 83% repeated visits.
1 What the challenge was
To raise awareness and provide information about energy efficiency within the home with the redesign of the "Energy at Home channel" by making it a leading channel which promotes energy efficiency in all its aspects.
2 What we did
We established a new approach including a change of name, a new design, and new interesting content for users. Now all tips and general information can be found on the Energía Inteligente (Intelligent Energy) website. All the content here is not only useful and interesting; it also encourages users to do their bit for the environment.
3 What the result was
We achieved a complete repositioning of the site, with a 24% increase in average visit time and 83% repeated visits, thanks to the new appealing content which includes reports, computer graphics, videos, interviews, ‘the ten most..’ lists, applications, etc.







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