Defining opportunities for potential new markets for recruiting new clients through a complete analysis of different countries such as the United Kingdom, Egypt, Spain, Morocco, Algeria and Nigeria.
What we did
Studying the sociodemographic, political and cultural characteristics of each country, considering stakeholders and competition, mainly focusing on populations’ habits and digital behaviours. We discovered that Africa has a remarkable niche that Quénet Torrent Institute can exploit, as it would stand out as the reference cancer treatment centre. After that, a digital strategy for Spain, Morocco and Algeria was defined to be implemented during 2018 and 2019.
What the result was
We established the digital strategy in Morocco, Algeria and Spain. We performed it through SEO and SEM approaches and created a new website with responsive design. KingEclient continues to perform the fixed digital strategy in these countries and as a result, the recruitment of patients is higher, and the social community of Quénet Torrent Institute is considerably growing.