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Creation of a mobile solution to empower Meem bank users. A complete UX overhaul was conducted to ensure that mobile experience would meet the needs of the banking users. Meem banking users now benefit from a full array of useful features such as a totally digital onboarding.
1 What the challenge was
Help Gulf International Bank and its retail brand Meem boost user experience on all mobile channels.
2 What we did
We defined the first full digital onboarding and 37 new functionalities to provide a dynamic range of services.
3 What the result was
Meem, the first totally digital bank in the Middle East, offers an innovative digital banking solution to take Meem services and operations to the next level.

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