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KEVIN.MURPHY

New Website & E-Commerce
Conceptualization and creation of a new e-commerce website for KEVIN.MURPHY in the Spanish market. On this new website, KEVIN.MURPHY offers its product ranges directly to the final customer (B2C) while positioning as a reference brand in the professional hairdressing products sector.
1 What the challenge was
The main challenge has been to develop and integrate an e-commerce platform (Wordpress + WooCommerce) that would allow KEVIN.MURPHY to control the entire purchasing process. It was important to generate a new website visually aligned with the style of the brand that would transmit the values of KEVIN.MURPHY while improving the UX through a reponsive website optimized to maximize the purchase processes.
2 What we did
We have worked on the migration and adaptation of the old site's content to a new content management system more adapted to the client's needs. We have designed and developed a new e-commerce, carrying out the corresponding SEO audit and optimizing the contents to achieve better positioning in search engines. In conclusion, KingEclient has developed customized functionalities that include a store locator to find the products, a discount coupon system, and a catalog filtering and organization system that allows customers to find the products they are looking for easily. The goal has been to facilitate the purchasing process and maximize Kevin Murphy's sales.
3 What the result was
Thanks to the work done by KingEclient, KEVIN.MURPHY has a new, fully functional site to enhance its brand recognition and directly offer its products. This new site allows KEVIN.MURPHY to open and develop a new digital business channel thanks to a platform (WordPress + WooCommerce) that offers them autonomy and freedom to manage their website's content. In just one month, 84 orders have been placed, and 183 items have been sold.







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