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Generali

WEBSITE CONCEPTUALIZATION, DESIGN AND LAYOUT
Conceptualization, design and layout for website that includes a price calculation tool for car, home, and life insurance. In fact, we created an entirely new channel for insurance marketing, helping Generali to sell directly to consumers.
WWW.GENERALI.ES
1 What the challenge was
To help Generali sell insurance online (since 2011) by defining all the procedures that the customer needs to carry out for the purchase, as well as other key processes, such as customer service, communication and insurance policy renewal.
2 What we did
We conceptualized and designed the entire quotation process for car, home and life insurance. In each procedure we defined the necessary fields, the steps, and the way in which the information is displayed.
3 What the result was
The creation and establishment of an entirely new channel for insurance marketing, helping Generali to sell directly to consumers.







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