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COPE

COMPLETE REDESIGN FOR THE BROADCASTING SITE
Improvement of user experience for the COPE radio station, making browsing easier, categorizing and creating news hierarchies, and providing new functions, thus turning the website into a leading news portal.
1 What the challenge was
To renew the website in order to turn COPE into a leading Spanish source of news and expand its audience by broadcasting constantly updated news live or on-demand.
2 What we did
We created a digital platform with improved user experience and a range of solutions to increase browsing time. We created news hierarchies, encouraged browsing by cross-referencing content on audio, video or text, and designed a dynamic and attractive website where users feel comfortable and to which they return regularly.
3 What the result was
A benchmark news site with omnichannel experience, the perfect platform to distribute the news and leisure content supplied by COPE broadcasting.







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