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Banco Santander

DESIGN AND LAYOUT FOR MORTGAGE MICROSITES
Creation of microsites for desktop, tablet and mobile for a low-cost mortgage campaign oriented to conversion. Backed up by considerable investment in the media, the site achieved a 2.8% conversion rate.
1 What the challenge was
To design an extremely effective microsite.
2 What we did
We created web, mobile and tablet microsites which had a simulator to encourage customer conversion. In addition we also ran an A/B test in order to ensure maximum conversion rates.
3 What the result was
Backed up by considerable investment in the media, the site achieved a 2.8% conversion rate and significant numbers of new mortgages during the 3 months it was online. Each phase had a 3 week average duration time. The campaigns resulted in 12 new products, 5,000 leads and an increase of 200,000 visits to the site.







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