Have you ever googled the term User Experience? You might find something close to how ISO 9241-210 defines it: a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.
In plain words, we are measuring the grade of likeliness of the page by how users react to it, both conscious and subconsciously. But, how can we measure the feelings and perceptions of a person in a reliable way? You are right, we can’t.
We must try to put ourselves in the user’s point of view, or read what their subconscious mind shows without them noticing. This requires knowledge developed through experience and training, and also skills which we can acquire.
So, where do we start? We are going to make it a little easier for you by telling you about a few very reliable practical analysis methods:
This technology allows you to know where the user is looking at in a screen, which is great info in order to validate a layout. This goes further from the user conscious level of action because it also lets us know what their brain wants to look at.
The card sorting method is valuable in order to define the information architecture. In a short scale, the card sorting may be chosen as a conscientious brain analysis tool, but having card sorting methods with a large amount of users allows you to achieve reliable information about the subconscious part of the brain.
The guided navigation method is aimed to identify where the users get confused. It gathers information on the conscious brain inputs and the user’s direct opinion.
This is when users evaluate the very first prototype of the platform in order to identify and correct problems before they appear. This analysis helps to save time and money by avoiding modifications in the final stages of the project.
But UX consultancy is also about the development and increase of skills. There is no need to have any special ability to be a good professional in this field, besides a largely developed common sense and a creative thinking mind. Time and experience will do the rest.
In this constant and fast evolving online world, all possible targets are available through the Internet. Anticipating what they feel and like will undoubtedly help companies to achieve success in this media. So, as Albert Einstein once said, the important thing is not to stop making questions.
Written by Arnau Rovira