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February’s recommended reading on digital marketing

Posted by KingEclient on 29 February, 2016

We have made a commitment this year to publish a monthly post of interesting articles and research so we can share our knowledge for everyone’s benefit.

This is the first of our monthly summaries. In a world which is reinventing itself every day,we hope you find this ongoing training useful. And if you know of a reading you would like to recommend, please don’t hesitate to write to us. We would be delighted to include it 😉

Let’s get started!

“The digital finance imperative: measure and manage what matters next”. (CGMA and Oracle)

“Influencer marketing is rapidly gaining popularity among brand marketers“. (eMarketer)

“Estudio anual de audio online”. Versión reducida. (IABSpain)

“Collaboration or business? Collaborative consumption: From value for users to a society with values.” (OCU y Universidad Complutense de Madrid)

Alcance, escala y riesgo sin precedentes: Asegurar el Internet de las Cosas(Telefónica)

Ebook: Innovation trends 2016 (BBVA Innovation Centre)

“How Internet Behavior is Changing Around the World” (Hubspot)

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