Companies will be able to integrate technology everywhere as the cost of technology decreases. We see technology embedded everywhere, from smart assistants integrated into our smartphones to wearables – such as smart glasses, watches, rings, or garments – to intelligent home gadgets or autos, and this is only the beginning. Even big firms like Louis Vuitton are already incorporating flexible screens into their latest bag designs.
These new advances will redefine how humans interact with technology, encouraging more natural ways of interaction, especially technologies like voice recognition and virtual or mixed reality.
The combination of these two technologies will almost certainly render today’s desktop computers obsolete. The fundamental reason for this is that new devices are designed to enable a more human-like communication style between the user and the device.
By adding voice commands, gesture recognition, and gaze recognition, new technologies strive to mimic human interactions.
Microsoft is making significant progress with Hololens 2, working with Phillips to create new medical hardware assisted by mixed reality allowing doctors to operate much more efficiently.
They are also working with Mattel and Spatial to create virtual work environments that will enable teams to work from anywhere in the world as if they were in the same room being able to manipulate objects in 3D. We can observe another great application of the VR capabilities with Microsoft Dynamics 360 and its use in industrial environments.
Other companies like Intel are already working in products aimed at the regular consumers, such as a tech-fashion device that offers a heads up display and direct integration with a virtual assistant such as Alexa.
Samsung, for example, already allows users to utilize their smartphone as a primary processing power source that can be connected to a variety of displays or devices to meet their specific demands. We believe that in order to benefit from this versatility, customers will not need to purchase several devices. They will take advantage of the screens that are already there in their environment, such as those on the train, at the office table, in the walls, and so on.
By permitting these natural engagement modes, all of these technical advancements will allow businesses to provide better experiences to their users. Users will be able to communicate directly to devices and programs, as well as touch and handle digital objects in three dimensions, much as they can in the real world. In a nutshell, voice is extremely likely to become the future user interface for smart devices. Users will increasingly anticipate voice-activated interactions that do not require them to use their hands. Businesses will have to think about how voice technology may help them improve and augment their consumer experiences.
As we enter the era dominated by voice assistants, it is essential that companies not only adapt to it from an experience perspective, but also from a marketing standpoint. Companies will need to adapt their content to meet conversational search inquiries and boost their visibility in voice assistants, e-commerce, and search engines. Firms that do not adapt risk becoming invisible to their customers.
Wearables will have a significant impact across all industries. Not only for allowing virtual assistants or virtual reality to be integrated, but also for the amount of data that these gadgets will be able to collect in real time. All of this data, for example, will enable medicine to be much more preventive and proactive in improving people’s health. At the same time, firms will also be able to leverage data to anticipate their user needs and desires. Integrated sensors and rapid communication inherent in IoT devices will make this practical. In the coming years, this connectivity will grow at an exponential rate, giving gadgets a whole new spectrum of ways to communicate with one another.