Today’s era is based on social, scientific and technological revolution. Digital communications are evolving very fast and that means consumers are changing: they have new values, new priorities and live life in a new way. Because of digital evolution, they have more power on the digital experiences they decide to have.
Sometimes we tend to forget this also applies to healthcare services, as patients expect more knowledge and involvement as the years go by. Consumers now are more healthcare-focused, since they worry about health and well-being more than ever.
Healthcare is often considered one of the most conservative industries in terms of technical amendments, but digital technology is reshaping the way health services are applied. We are moving closer to value-based healthcare, where patient empowerment takes a very important place. This is why pharma and healthcare sectors must have digital initiative to find new business ideas with the aim to evolve to stay in the competition and give their best service possible.
We created a list of the most important digital trends in healthcare that are playing an important role this 2019:
Artificial Intelligence is not part of the future anymore, as it is now being implemented in an increasingly expansive range of fields, such as the medicine and healthcare sector. AI should be a prioritised task for pharma and healthcare companies in directions such as:
- Medical diagnosis. Thanks to AI, companies can improve the speed and accuracy of diagnosis. Considering Data as well, companies are able to ensure that every customer receives the accurate information when it is needed. The combination of the right technology and adequate data will influence pharma brands to make better not only medical diagnosis but also financial, clinical and operational decisions.
- Medical product development. AI accelerates the process of research and development of new drugs in a safer way.
- Workflow optimization. Through AI, experts can manage their work better, leaving monotony behind.
We can see how highly valuable information can be extracted from electronic health records, but they are unstructured and written in natural language. This is why Savana was created to become the text of clinical stories in Big Data. It identifies previously unknown correlations, evaluating the healthcares outcomes and integrating all data sources generated in clinical practice. It can effectively recruit patients to clinical trials as well. The best thing is that Savana can make real-time decisions based on best practices!
The Internet of Medical Things (IoMT)
Through the use of IoT, we get far from the traditional scope. Small gadgets now are able to to process dozens of information in real-time. This has been game-changing in healthcare and life sciences, as medical technologies make a huge difference. Now, most of pharma manufacturers are currently using a form of cloud-based infrastructure, or are about to consider it.
In healthcare, IoT is usually used to monitor patients or clients’ health through wearables, smart sensors and mobile apps. Pharma and healthcare brands must be competent to introduce these new ways of working, as they can, for example, help monitor patients at home or from the other part of the world.
A good example of how IoT is being integrated to the healthcare world is the glaucoma monitoring sensor of IOP which has an intraocular micro sensor thought for glaucoma monitoring that works with a mobile app device and can also be used to communicate with the doctor.
TracPatch also has created IoT devices such as their rehabilitation tracker that captures daily range of motion progress, offering insights and algorithms on patient data. It engages patients during their episode of care, making them feel empowered to reach their recovery goals. Amazing!
Big Data & Analytics
Using Big Data, experts can make diagnosis quicker and easier. Data Analysis is also something that can help healthcare professionals improve their efficiency.
It is very important to know customers to give them the information they need, but understanding patients is the most important thing. Thanks to Big Data and its analysis, we can facilitate medical histories, demographics and laboratory results.
To improve their relationship with the patient, Robin Healthcare empowered assistant was created. Robin is a virtual machine learning that documents clinical information based on real-time natural dialogue between a physician and a patient. It uses Conversational Speech Recognition (CSR), recording the natural dialogue and encrypting all data.
Telemedicine makes it easier for patients to access to specialists. For example, video calls can reduce stress for them and is actually more convenient and cost-effective.
Chatbots are also becoming a useful way for customers to access information when needed, as well as for companies to reach their customers in real time. In order to give the best customer experience possible, these chatbots must be personalized and responsive, providing immediate answers.
Nonetheless, according to ComScore, by the end of 2020 a 50% of searches will be voice searches through ‘’conversations’’ with voice assistants. Pharma and healthcare brands must prepare themselves to be able to provide customer service in a more humanized and personalized way.
We get to see how telemedicine is being improved with examples like Ginecaneschat, the new way to talk about women’s sensitive topics with a trustly professional. It is an app to chat with a specialist about gynecological issues and also allows users to get access to an agenda, medical information and personalized attention. We love it!
VR / AR in Healthcare
Virtual and Augmented Reality is being implemented in treatment for a wide range of illnesses, especially in emergency responses, prevention and diagnostics, surgery and education. VR/AR allows to model different conditions, to manipulate the camera comparing examination data or to find necessary information without wasting time on emergency or critical moments.
Microsoft HoloLens is a great example of the use of VR in healthcare. Here is an interesting video about how it can improve healthcare services.
In addition, Forbes also created a list of Healthcare Predictions for 2019 last year, where we could see some of the most important things to expect from the sector this year. Here are some of them:
- Prediction #1: 15% of global healthcare spending will be tied to Value-based Models.
- Prediction #2: Artificial Intelligence (AI) for healthcare IT Application will cross $1.7 billion by 2019.
- Prediction #3: Digital health tech catering to out of hospital will grow by 30% and cross $25 billion.
- Prediction #4: Asia becomes the New Local Innovation Hub for Global Drug and Device OEMs.
- Prediction #5: Analytics shifts from Big Data to Meaningful Small Data by Hospital Speciality.
- Prediction #6: Healthcare will be dominant vertical in voice applications.
- Prediction #7: Blockchain move from Hype to Real Initial Commercial Implementations generating ROI.
- Prediction #8: Innovative Private Insurance Models Shake up Healthcare Payer Industry.
At KingEclient, we are longtime experts at identifying healthcare stakeholders such as patients, doctors, pharmacists and health professionals. Through the analysis of these stakeholders, we create and execute strategies in order to connect them, defining channels or services according to each stakeholder, revitalizing their work.
We are always aware of the new eHealth trends to apply what’s new and useful for our clients of the sector, making sure that our service is as innovative as possible at all times.
Written by KingEclient