User Experience (UX) is the process of creating products that provide meaningful and relevant experiences to users. According to the Interaction Design Fundation, this involves the design of an entire […]

Seems like a long time since we have had Siri and Alexa in our lives. But, truth be told, their existence is very new in our digital world. Sometimes, as […]

Do you know how can you conduct the perfect workshop? Here are 5 simple tips to make it a great success, making your participants actively take part in it and […]

Today we have had an amazing speech in Barcelona with Alberto Betella, current CTO in Badi, holding a Ph.D. in Information and Communication Technologies, with a specialization in Affective Computing. […]

Customer journeys that are not based on real customer stories can be incredibly dangerous—they’re filled with assumptions that might be incomplete or downright wrong. At the same time, who is […]

Some bold UX moves have been established in this frenetic year. The UX industry has been heading from time-saving design to smarter personalization, metrics measuring life-impact, niche areas of specialization, […]

We are all fully aware of the popularity and rapid growth of Facebook in recent years. Facebook’s success is due to its deep commitment to new technologies, focusing its improvement […]

The sun is rising and there’s a group of young people sitting by the beach, laughing, talking, having fun. They are listening to this tune that you won’t be able […]

Online conversions are what make a digital business prosper, or alternatively, end up with the website being cast into oblivion. The difference is between the customer clicking on the “continue” or […]

Does it still sound like gobbledygook to you when people start talking about user experience? This simple definition of 10 key UX concepts will put an end to many of your doubts. User experience […]