Customer experience (CX) is certainly on marketers’ minds. However, over the past few years, many marketers have focused more on what they can do rather than what they should do […]

Firms that invest in enhancing customer experience are already leaping ahead of their competition. Reputations are at stake, the marketing paradigm is rapidly altering, and businesses that invest in improving […]

When defining a strategy for your brand it can be hard to perceive what are the most important things to take into account. No matter what, there is always one […]

Something you should know is that “Even when we are not doing anything, we are making the decision of not doing it”. What do you think about that? Neuroscience tells […]

Big data, artificial intelligence, programmatic marketing and commerce, virtual reality… These terms have given a big step entering the industry in the latest years. Marketing has found a lot of […]

The decision of booking a holiday is not as easy as it may seem. And it is a big decision to take, because of the high consideration purchase it is. […]

Put in a shaker famous people, social media and a product or brand to sell… the result is what influencer marketing looks like. The impact of role models on the […]

The event, held in Barcelona last Thursday and organised by Inbound Emotion with the collaboration of KingEclient, brought together a number of professionals from the world of digital and inbound […]

“An investment in knowledge pays the best interest.” Benjamin Franklin On the occasion of the Madrid Book Fair, the team at King eclient has put together a selection of the most widely-read Digital Marketing books produced […]

Last week we considered what one needs to know in order to launch an app. This time we will look at what one can do to optimize apps to improve visibility. A […]