New Mortgage , Banco Santander

Brief description

Design and layout.

Important Details
week development
total visits to the site
conversion rate 


In December 2014 Banco Santander became one of the first banks to increase its loans to families and the private sector, launching a high-budget campaign for a new product called the Nueva Hipoteca (New Mortgage) in the Por fin (At last) mortgage range. King-eClient created web, mobile and tablet microsites complete with a simulator aimed at customer conversion. In addition we also ran an A/B test in order to ensure maximum conversion rates.



Backed up by considerable investment in the media, the site received more than 100,000 visits and achieved a 2.8% conversion rate and significant numbers of new mortgages during the 3 months it was online.

Contact phone
BCN: +34 932 724 890
MAD: +34 917 702 700
BRU: +32 2/403 36 89
KSA: +966 11 297 8243
AND: +376 72 88 98
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