Project

New Mortgage , Banco Santander

Category
Microsite.
Brief description

Design and layout.

Important Details
2
week development
150.000
total visits to the site
2,8%
conversion rate 

Description

In December 2014 Banco Santander became one of the first banks to increase its loans to families and the private sector, launching a high-budget campaign for a new product called the Nueva Hipoteca (New Mortgage) in the Por fin (At last) mortgage range. King-eClient created web, mobile and tablet microsites complete with a simulator aimed at customer conversion. In addition we also ran an A/B test in order to ensure maximum conversion rates.

 

Outcomes

Backed up by considerable investment in the media, the site received more than 100,000 visits and achieved a 2.8% conversion rate and significant numbers of new mortgages during the 3 months it was online.

Contact phone
BCN: +34 932 724 890
MAD: +34 917 702 700
BRU: +32 2/403 36 89
KSA: +966 11 297 8243
AND: +376 72 88 98
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