. The tools emerge as internal responses to the need to improve work flow, but in the long run they are shared for the benefit of all.
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The main objective is to reach the maximum number of users possible and, to this end, it is important to devise a good strategy to guarantee customer recruitment and loyalty.
The digital map is now more global than ever. Since 1996 the percentage of users outside the US connected to the internet has increased 34% and is now 89% of the world population.